Frosting Is The Best Part

I need to stay accountable to my photographic passion. There’s no better way to do that then to get other photographers together and assign a weekly project that we all show one another and then discuss the outcomes as a group. We are accountable to ourselves and the group! So here’s my first project for the group critique. Hope there will be many more to come.

Sketching helps me flush out ideas:

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It’s Always Time for Ice Cream

Coldstone Creamery is a client we’ve worked with for quit awhile. Every time we shoot I enjoy the process as well as the sweet taste of every item we shoot. Here are the last couple of seasonally promos followed by some behind the scenes snaps!

How it’s done:

Thanks goes out to Jana, Robb, Andrew, Kim, Jill, Kate and Rob.

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Hot Links!

ASSIGNMENT: New packaging for long time client Bar-s Foods. Make our Hot Links, juicy, plump but don’t burn them…and most importantly make them pop off the grocery store shelf.

This was the directive from the  marketing and creative services folks. We needed to create a way to control the fire coming from our make shift BB-Q set up. Our friend Jeff Sears from Southwest Scenic Group came up with a plan. Jeff put together a series of 3 valves along with hand-made burners with various size openings. This enabled us to control where the flames were, how high they would reach and give us the ability to turn them on and off quickly to avoid trashing the styled product.

Here are the shots and how they fit into the final packaging:

And here were some other possibilities as well:

Some behind the scenes stuff:

Yours truly and two of the best clients in town! Thanks to my crew of fantastic assistants and kudos to my stylists…

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Techlite Acoustics New Site

Sometimes a product just screams how to be lit. It was a dream come true shooting  white geometric shapes on dark backgrounds…lots of fun with texture, highlights and shadows. We worked with Davidson and Belluso advertising creating images for their client Techlite Acoustics website. Here are screen shots of some of the pages as well some of the images.

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Sweets For The Sweets

 

I just finished a little project for Fairytale Brownies. They wanted to create some fun  editorial style still lifes for social media depicting an assortment of holidays and occasions.

Happy future holidays!

 

 

 

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Veggies, Fruit, Grains, Supplements And Coffee

Here’s a couple of recent projects…all very healthy indeed! Images for Sprouts Farmer’s Market annual report and shots to introduce Vemma’s new healthy and tasty Verve coffee drink. Thanks to everyone who was involved and a special thanks goes out to these great clients.
The brain trust.

Photography is very messy.

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Great Snacks

Here’s a compilation of images created for Pine Valley Foods, The Sphinx Date Ranch of Phoenix and Theresa’s Marshmellows Cookbook. From healthy date shakes to crunchy flavored pop-corn to the sweetness of a world of marshmellows…this is some of the work that has occupied the studio for the early part of the year…Happy March!

Butter and Maple Pancake flavorings.

Bacon and Cheese flavorings.

Pistachio Chocolate and Carmel Coffee Pecan flavors.

Key Lime and Ginger Bread flavors.

Cranberry Orange Walnut and Chili Lime Mango flavors.

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It’s Always Nice…

Driving around and rushing to get errands completed…I slow to make a right turn and out of the corner of my eye I see a giant sandwich…hmmm that looks tasty. What a shocker it is to see food shots I’ve done on the side panel of a truck…like a billboard on wheels.

It’s always nice to be surprised!

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One Camera One Lens

I was in Italy this past September. I’ve never been out of the country before other than a trip to Vancouver Canada or Nogales Mexico, which is not saying much! My work takes place in a dark 2000 square foot studio shooting things that don’t talk back…still life, food and product. I saw this European trip as an opportunity to shed the constrains I place on myself in my daily photographic routine. I decided to take one camera and one lens. My choice was the 50mm lens which best resembles our own visual view of the wold as seen through our eyes. I wanted to shoot the people, places and tables-scapes that I immediately responded to without any preconceived notions.

My approach to shooting people was to shoot mostly from the hip (literally) I didn’t want anyone knowing they were being photographed. This was very exciting because I never really knew what I was going to get, and that didn’t matter.  I let my intuition and understanding of the field of view of my lens guide me. After each day of shooting I would go back to the hotel and look at my files and enjoy the surprises.

I let everything I shot be quick, spontaneous and completely composed in the full frame of the viewfinder. I kept a promise to myself that I wouldn’t crop my way into a better picture…it must all be there in frame or forget it.

So here are some of the results…Enjoy!

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Holiday Recipes

It’s getting to be holiday time and Sprouts Farmers Market is ready with some new and unique recipes to spice up the season. The studio was asked to create a series of recipe shots with a “Bon Appetite Magazine” feel where things are styled more loosely and have a believable feel. The creative director built the surface we shot on and the stylist choose a rustic approach to the propping.

A special thanks goes out to Tim, Maggie and Dina as well as the food-stylists Kim and Jill and my assistant Rob!

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