Posts Tagged ‘Phoenix Photographer’

We recently did a cover shoot for Skymall’s summer in home catalog. The project involved shooting a round waterproof radio designed for use in the pool. The art director wanted to create a bright summer feel with the product floating on a little wave. My assistants rigged up a large aquarium with pumps and filled it with distilled water for optimum clarity. We added a small amount of blue food coloring and used a jug of water that we placed in the tank and moved up and down to create the waves that we wanted. The radio was suspended from a rod that was hot glued to the back of it and retouched out later. Light was pushed through the glass to put some form on the under side of the product. The soft reflection on the surface of the water was created with a large soft box placed behind the aquarium and finally a sky image I had in my archives was used as the background.

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In the world of commercial photography, it’s my job to be true to the clients conceptual needs. So every once in a while I just have to let things evolve.

These images that I call “Fun In The Kitchen” evolved from having a discussion with food and prop-stylist Kim Krejca. We decided to pair toy farm animals with the food items that come from these little “critters”. At first we were on set going for a more traditional food image that you may see in Bon Appetit magazine, and then we decided to be more playful and loose.

Food and still life photography have been in an evolution over the past few years, moving away from a very clean and even sterile approach to a more real and believable approach. Both styles require the same amount of attention to detail. In one case you are tweaking perfection and in the case of these images we are tweaking with a styled quirkiness. Please enjoy and smile if you like!

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In July 2007, the Rick Gayle Studio location which I was in for 22 years burnt to the ground. I had been thinking of moving into a new space, but not exactly that way. The fire made it really easy to make the move…no packing, plus I learned a lot from the experience and best of all (thank God for insurance) – I got all new equipment.

The day after the fire I secured a new space and had it completely built out by the first August. I had the help of a group of very devoted people who really made the new chapter possible. On the one year anniversary of the fire I decided to make still life photographs of some of the charred remains I chose to save.

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Food photography is a passion of mine. What a great combo, I love photography and I love food. We do a lot of work with AJ’S and Bashas’ and we recently shot holiday pies for them for billboards and bus shelters. We did several shots and the cool thing for me was we had over 40 pies delivered to the studio for the shoot. Nothing like having pie for lunch.

Their marketing group is over-whelmed with work so, rather than coming to the studio we work remotely with them. We get a rough idea of what their needs are, the stylist pulls props and she prepares the stand in food, a capture is made and then emailed to the art director, changes are made and then we go to final. It’s cool because they trust our vision and allow us some creative freedom.

Special thanks to Kim Krejca food stylist, Jill Flewellen stylist assistant and Ken Clark photo-assistant.

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Rick Gayle, graduated from the Art Center College Of Design in the Los Angeles area in 1975 and seeking a less crowded environment moved to Phoenix after graduation. He has been a commercial photographer for the past 30 plus years working out of his central Phoenix studio. He currently has a staff of two that include an assistant/studio manager and a production coordinator and continues to work with a varied group of designers and art directors.  Rick has worked on every type of project from large studio set shoots for Honeywell and GMC trucks to studio still life and food photography for Dial, Bar-S Foods and GE Capital. Rick’s feelings about his photographic involvement can be simply summed up by the following quote.

“Since the age of 12 I’ve been attracted to light like a moth.Light is all a photographer ultimately has control over and the way he molds it’s qualities helps define objects and tell stories.  For me that is and always will be my venue for exploration and source of excitement.”

Contact Rick Gayle Studio at: 602.267.8845

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The Ranch Market is a cool ethnic grocery store at 16th street and Roosevelt. I went there to find some interesting food items to shoot. The images below are from my still life exploration.

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