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Posts Tagged ‘food photography phoenix’

Driving around and rushing to get errands completed…I slow to make a right turn and out of the corner of my eye I see a giant sandwich…hmmm that looks tasty. What a shocker it is to see food shots I’ve done on the side panel of a truck…like a billboard on wheels.

It’s always nice to be surprised!

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The best way to start a new year is with lots of brownies! We’ve been working with Fairytale Brownies for just about seven years and the covers are always a fun part of the project. Here are of couple of the covers that will grace this years mail boxes.

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BROWNIE COVERS 2014_1

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I was in Italy this past September. I’ve never been out of the country before other than a trip to Vancouver Canada or Nogales Mexico, which is not saying much! My work takes place in a dark 2000 square foot studio shooting things that don’t talk back…still life, food and product. I saw this European trip as an opportunity to shed the constrains I place on myself in my daily photographic routine. I decided to take one camera and one lens. My choice was the 50mm lens which best resembles our own visual view of the wold as seen through our eyes. I wanted to shoot the people, places and tables-scapes that I immediately responded to without any preconceived notions.

My approach to shooting people was to shoot mostly from the hip (literally) I didn’t want anyone knowing they were being photographed. This was very exciting because I never really knew what I was going to get, and that didn’t matter.  I let my intuition and understanding of the field of view of my lens guide me. After each day of shooting I would go back to the hotel and look at my files and enjoy the surprises.

I let everything I shot be quick, spontaneous and completely composed in the full frame of the viewfinder. I kept a promise to myself that I wouldn’t crop my way into a better picture…it must all be there in frame or forget it.

So here are some of the results…Enjoy!

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I think it’s great that Phoenix keeps adding unique restaurant venues with fresh menu ideas and ingredients. The Taco Guild is a perfect example of this movement towards the creation of the overall experience of dinning out.

We were contacted by the creative folks at the James Agency to do the food photography for the website. The restaurant is in a refurbished old church with a mid-century modern feel so it made perfect sense to style and shoot the food in a rustic and believable way. So lick your chops and enjoy some of the images and the way they were used on their site.

THREE FISH TACOS

THREE TACOS

SINGLE TACO

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THREE TACOS AND SIDES
SALAD
This how they fit into the template:

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It’s getting to be holiday time and Sprouts Farmers Market is ready with some new and unique recipes to spice up the season. The studio was asked to create a series of recipe shots with a “Bon Appetite Magazine” feel where things are styled more loosely and have a believable feel. The creative director built the surface we shot on and the stylist choose a rustic approach to the propping.

A special thanks goes out to Tim, Maggie and Dina as well as the food-stylists Kim and Jill and my assistant Rob!

GLUTEN FREE TURKEY
ARIPCOT CANAPES
ROASTED SWEET POTATOES AND PEARS
LEMON BRUSSEL SPROUTS

CRANBERRY AND CHERRY SAUCE
SPINACH AND MUSHROOM SALAD
CRANBERRY SALSA AND CHIPS

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I recently had the pleasure of working with the good folks from Moses Advertising on a project for their client A.D.H.S.  Arizona is implementing a plan for healthy meal preparation so folks can make better choices about the meals they make for their families. Our job was to create images for posters used to help with the initial educational process. Healthy recipes were created with cost effectiveness in mind that tasted great and were easy and quick to prepare.

Thanks to all who participated in the project!

Here are a couple of the posters…

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I recently had the opportunity to work with the good folks at Sprouts Farmers Market shooting people on location and yummy baked goods in the studio. We had a ton of  bread, muffins and cookies at the studio… we could have fed a platoon of carb loving people…in the end all the goodies were donated to local food banks…of course less the stuff the crew inhaled!

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ASSIGNMENT: New packaging for long time client Bar-s Foods. Make our Hot Links, juicy, plump but don’t burn them…and most importantly make them pop off the grocery store shelf.

This was the directive from the  marketing and creative services folks. We needed to create a way to control the fire coming from our make shift BB-Q set up. Our friend Jeff Sears from Southwest Scenic Group came up with a plan. Jeff put together a series of 3 valves along with hand-made burners with various size openings. This enabled us to control where the flames were, how high they would reach and give us the ability to turn them on and off quickly to avoid trashing the styled product.

Here are the shots and how they fit into the final packaging:

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And here were some other possibilities as well:

Hot Links - layers Smaller Hot Link cheese flat Hot Links - layers

Some behind the scenes stuff:

BEHIND SCENES 2BEHIND SCENES 1BEHIND SCENES 3BEHIND SCENES 4Yours truly and two of the best clients in town! Thanks to my crew of fantastic assistants and kudos to my stylists…

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Five days of shooting cookies is like a week in heaven…eating everything for cookie dough to cookie fixin’s, hot cookies and of course making pictures of the tasty little treats.

Thanks to Lunabrands and Pine Valley Foods for bringing this project to the studio.

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Besides my morning ritual of pounding down some coffee I hit the computer for my daily hour of research. I skip most of the really important news items and concentrate on all things related to photography and design. One trend I noticed and tried in a previous post was shooting overhead…so…I decided to play around and get more familar and get the concept firmly embedded into my shooters tool kit. Here we go!

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