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Posts Tagged ‘expert photographer’

What can I do when it’s hotter than hell outside and all my projects have wrapped  and I have some time on my hands…I know, create a challenge. Go to the store and buy a bunch of canned fruit and canned veggies and have a studio play date. It’s always a good exercise to try to find  beauty in the most banal things that are always around us on a daily basis.

So here are the results of a day of play!

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I totally forgot about this project. I found it while going through project folders today. It’s a shoot for Dial Renuzit’s web site presence and was produced as an online magazine. I throughly enjoyed this shoot and thought I’d share it with you. This was done a couple of years ago for Santy Integrated Marketing with art director Adam Pierno. My thanks go out to Santy of course (which is now part of Air Marketing) my assistant Ken Clark aka “Macgyver” and stylist Kim Krejca.

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Genus Imports is bringing high-end coffee service to the best of the best in restaurants and resorts. They have the North American license to sell Jamaica Blue Mountain Coffee to these high-end purveyors of service and fine food. We were recently contacted by them to produce rich images for their website and marketing materials. They provide their clients with everything including table side service items and custom-made coffee flutes. My warm thanks goes to my assistant and my stylist who provided just the right props to help tell my clients story.

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My two favorite improvisational comedians are Jonathan Winters and Robin Williams. Their minds are fast and furious. They can respond to a word, a sentence or a prop of any kind and create their own world and bring the audience along with them. I regularly go on photo walk-abouts and shoot whatever attracts my eye…to me this is like a photographers exercise program. So, I decided to pull things from the house and bring them into the guesthouse and set up an available light studio. Window light, one camera, one lens and me. The idea was to do improv still lifes where objects were composed simply for the pure relationships that developed. I worked fast and loose and had a great time. I processed the files to look and feel like some of the autochrome color images from early in the 20th century….http://www.galerie-photo.com/autochrome_plate.html

The Light Source:

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Besides shooting ice cream cereal is probably next in line for complexity. In the world of packaging photography food products require a clean, simple and meticulous approach. A fast read and a quick to the point design is a must because the shopper has rows and rows of products competing for attention.

We recently shot a cereal-packaging project for “Peace” brand healthy cereals with graphic designer Randy Palmer.  I thought I’d share the process and the final outcome with you folks.

Here’s one of the shots:

Here are a few of the packages:

We had several shipping boxes full of product that was used to painstakingly go through and pick the best flakes and clusters:

Individual clusters were built into larger clusters using hot glue:

Each bowl was built on a foundation of Crisco that acted like a platform to keep the composition of flakes and clusters in place:

Once on set final adjustment to the contents were made to adjust for lighting and composition:

The final touch is adding white glue to the bowl in place of milk. Glue is heavier and whiter then milk and also doesn’t make the cereal soggy:

Finally, yours truly and designer Randy Palmer and the client and marketing folks:

Thanks goes out to Randy my trusty assistant Robert Humanski and the stylists Kim and Jill.

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I got a whole new appreciation for Mexican cuisine while shooting 20 plus food images for Macayo’s menu and new web presence. The reason for my new found food joy is because we ate their food every day for lunch during are four day shoot. I never realized there was such a variety of food choices available. I always figured Mexican food was a once a month deal…now I could eat it every day! These are some of the shots from this project along with some behind the scenes snap shots.

This is the site design. It will be live by the first of March.

Behind the scenes.

Special thanks to my ace assistant Robert Humanski and the two styling twins Kim Krejca and Jill Flewellen.

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In December we had the opportunity to shoot some new sundae creations for our client Coldstone Creamery. Ice cream can be a real bear to shoot…You need lots of patience and a great food stylist. Each sundae is an orchestration of carefully placed drips, dabs and drops. Keeping texture in the whipped cream and sexy highlights in the toppings requires a ton of lighting finesse. I thoroughly rejoice in the crazy fun of creating these ice cream sculptures. I must say the stand ins were very tasty. Enjoy!

A special thanks to Kim and Jill the ice cream gurus and Rob Penney for his fine art direction.

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