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Archive for the ‘portrait photographer’ Category

I recently had the pleasure of working with the good folks from Moses Advertising on a project for their client A.D.H.S.  Arizona is implementing a plan for healthy meal preparation so folks can make better choices about the meals they make for their families. Our job was to create images for posters used to help with the initial educational process. Healthy recipes were created with cost effectiveness in mind that tasted great and were easy and quick to prepare.

Thanks to all who participated in the project!

Here are a couple of the posters…

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I was in Santa Monica the last week of 2010 walking down the Promenade where every store you can think of resides. I walked into Restoration Hardware  just for the hell of it. As I entered I saw a silhouetted figure wearing a ball cap who looked vaguely familiar. I didn’t think much of it until I heard his voice. Holy crap that sounds like Arnold Rubinoff aka Mr. Rubinoof because that’s how you addressed teachers back in the late ’60’s. It was bizarre he hadn’t really changed  at all. He still had the same calm manner and wit  but now with a lot of gray hair and a goethe…the same old “Arnie.” We talked for a bit and exchanged all the basic information and made plans to get together when I returned to L.A. in two weeks.

We kept in touch via email and facebook and talked about his top ten students (I’m glad to be in that group) and made plans to meet January 14th at this great Delicatessen called Factors in Beverlywood, a suburb of L.A. Over cups of Matzo Ball soup we got caught up on our histories, photography and our philosophies of life. Arnold is still one of my mentors to this day along with Charlie Potts the head of the photography department at Art Center College of Design.

Mr. Rubinoff inspired his students to create thoughtful images and enjoy and embrace the technical side of the medium. I took every  photography class that was offered and I soon become his second hand flunky. Occasionally I would bum a ride home from him. While we were on the road he’d give me a personal assignment and expect it delivered back for a critique a.s.a.p. He saw my devotion to photography and suggested I apply to Art Center College of Design the same school he attended.

As time went on he got me involved with the school paper and the year book staff, which was very cool for a high school kid because I got to leave class early all the time to shoot school activities. Back in the day we used Speed Graphic cameras and 4×5 sheet film…try shooting football games with a camera like that! Anyway I could go on much longer but I don’t like reading long posts so I’m sure no one else does either.

Look up the word mentor in the dictionary and you’ll find a picture of Arnold Rubinoff. His big claim to fame is begin born the same year Kodachrome hit the streets. He’s very involved with photography in his retirement…like he tells me “I may be very busy but I still take an hour break every ten minutes.”

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Wedding cakes are no longer the big rage… it’s cupcakes…wedding cupcakes of all different flavors and designs.   The art director from Arizona Bride magazine contacted me about shooting the main image for the article “How Sweet It Is” and we discussed the creative direction for the image. We decided to go with a white, bright and open feel with lots of sexy highlights on the frosting and good deep shadows. Each bakery that was in the story brought a variety of luscious cupcakes for us to choose from…what a joy we got to shoot our cupcakes and eat them too! Arizona Bride magazine is published out of Minneapolis MN. by Tiger Oak Media.

Thanks to foodstylist Kim Krejca and art director Janet Mclaughlin.

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I recently had the opportunity to shoot a couple of environmental food projects for La Victoria Salsa with Riester Advertising. I love the process of setting up and creating the sense of a real environment in the studio…so I’ve included some behind the scenes snaps so you can see what it takes to do this kind of shoot. My thanks goes out to a fabulous client and crew: Ben Dveirin & Bill Robbins from Riester Advertising, my assistant Rick Odell, Foodstylist Kim Krejca and her assistant Jill Flewellen.

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Southwest Human Development contacted me again this year to be a part of the Portraits of Opportunity Exhibit. It’s exciting  to be a part of this years project along with several of Phoenix’s best photographers. This is the second year for this exhibit. Each photographer chose a family to document from biographies supplied by Southwest Human Development.  It was a heart-warming experience to see the love and perseverance these families have and the amazing successes they accomplish.

The exhibit opens October 28th at Steele Indian School Park in Phoenix.

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I’m proud to be a part of The 26 Blocks project which opens at After Hours Gallery Friday May 7th 2010. The premise was to take 26 Phoenix photographers and 26 writers, team them up, and issue each of team a specific city block in the downtown area to document in words and images either the past, present  or future of the specified location. Basically we could do anything we wanted that would be thought provoking. My team mate was Steve Price, copywriter, poet and educator. Feel free to click on the link below to read more about the project.

http://www.26blocks.com/

The block we were given was bordered on the east and west by 3rd Street to 5th Street and on the north and south by Van Buren and Monore Streets which is the location of The Roman Catholic Diocese Of Phoenix. The results in words and photography are below…..

This is Steve’s written piece:

One Moment of Peace

By Steve Price

Here I sit in lotus position, a yogic Jew in the meditation garden of the Roman Catholic Diocese. The fountain, which consists of three small waterfalls, lulls me into stillness. A bird could perch on my shoulder, like in that statue over there of St. Francis of Assisi.

It’s the day before Passover, eight days before Easter. This morning a student of mine, Brenda, brought me a mala from India, washed in the Ganges River. It’s like a rosary except the beads are made of Rudraksh seeds, whose rough texture provides good traction for the fingers.

One of the other statues here is of Mother Theresa. Valorie, my sweetheart, is a big fan. She told me a Mother Theresa quote, which instantly became one of my favorites: “I am a pencil in the hand of God writing a love letter to the world.”

My brother Mike once joined Jews for Jesus. “King of the Jews,” he’d say. “He’s one of us.” He used to look like Jesus, with long hair that fell over his face and into his chocolate pudding.

I open my eyes: there’s a woman sitting on the adjacent bench. Occasionally we smile, but resist the temptation to converse. All we need from one another is to sit here being okay with the other person doing the same. Ambassadors of peace.

The fountain has enough power to make foam at the bottom. It reminds me of the ocean. World leaders should hold their summits at the beach.

On September 14, 1987, Pope John Paul II arrived at Sky Harbor at 8:30 a.m., St. Joe’s Hospital at 9:00, St. Mary’s Basilica at 9:40, Civic Plaza at 10:50, Saints Simon & Jude Cathedral on 27th Avenue at 12:30, lunch at 1:20 followed by a nap, then Veterans Memorial Coliseum at 4:30, Sun Devil Stadium at 6:30 and finally, retiring at Bishop O’Brien’s home at 10:00 p.m.

I think about my father, a busy real estate broker. Every so often he’d say, “Could everyone please just give me one moment of peace?” I’ve come to know how he felt. The woman is gone now, and once again I have the garden all to myself. I wish the Pope, and my father, and everyone had a turn to sit here like this, with just the water and the birds.

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Arizona Cardinals running back Chris “Beanie” Wells is the new spokesperson for the sub shop Blimpie. We recently had the opportunity to photograph him for the introduction of their new healthy menu. We were asked to produce all new photography for their  promotional and  advertising needs.

We’ve shot a handful of celebrities and this shoot was amazing, Beanie gave us four hours to accomplish the shot list we had to produce. Generally when shooing these types of portraits we can count on getting a mere 20 minutes if we’re lucky. To say the least he was very patient and the consummate professional!

Kate Unger from Kahala Corp contacted the studio and we discussed the creative strategy along with Robb Penney of 602 Design.

The wonderful crew that made the shoot “swing”…Kate, Robb, Robert, Gidget, Allyson, Ron, Nola, Madison, and the rest of the support team.

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