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Archive for the ‘Photographer’ Category

I just recently finished shooting for health and nutrition company Vemma located in Scottsdale Az. I’ve worked with Scott Flatt, the art director, for several years and it’s always a pleasure collaborating with him. The location product shots were done for a series of brochures introducing new products. It was great to be on location and away from the darkness of a studio environment. Working with both natural light and strobe was great fun!

Thanks goes out to prop-stylist Ron Garnica, Scott Flatt from Vemma and photo-assistant Erica Montgomery.


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Yesterday I decided to take a walk around downtown Phoenix looking for stuff to shoot while thinking about all the history and growth that’s happened here in the relatively short span of 100 years.

I stopped at the San Carlos Hotel at the corner of Central and Monroe, went into the cafe and bought some coffee and a fat free donut (I wish), found a table outside and just began shooting where I was sitting. This is me contemplating Arizona’s past.

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Imagine the possibilities! Smoked salmon, fresh tomatoes, cucumbers, salty pistachios, the sweetness of honey or apricot preserves, the deep pungent taste of basil with garlic, cheese and olive oil…then top it off with toasted crunchy bread. Heaven on earth!

Whatever you can think of in any combination can be simply placed on a crispy bite sized piece of toasted bread…capers, white beans and parsley…I could go on forever.


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There’s nothing like food for the holidays…when I say food I mean pancakes from scratch…Butter Milk pancakes. I really had my fill! I wish this was a scratch and sniff post!


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It’s that time of the year to send joyful holiday wishes to all of you with great exceptions for a wonderful 2012!

Peace,

Rick

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Peter Shikany from PS Studios contacted me to shoot a recipe booklet for his client Illy Coffee. The main content of the project were recipes for drinks that fit into different times of the day to show the versatility of the product. This assignment is exactly what I love to shoot…tight graphic images.

Here’s the layouts Peter supplied followed by a few spreads from the booklet.

Thanks goes out to my assistant Robert Humanski, Creative Director Peter Shikany and Art Director Andy Cruz!

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I totally forgot about this project. I found it while going through project folders today. It’s a shoot for Dial Renuzit’s web site presence and was produced as an online magazine. I throughly enjoyed this shoot and thought I’d share it with you. This was done a couple of years ago for Santy Integrated Marketing with art director Adam Pierno. My thanks go out to Santy of course (which is now part of Air Marketing) my assistant Ken Clark aka “Macgyver” and stylist Kim Krejca.

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I like grabbing my camera and going on a photo-safari…what I call “A Walk About.” I decided to cruise the neighborhood by the studio and I found a lot of cool things that I would have never seen if I were driving. As I walked I saw a ton of red shapes that turned out to be apple cores…cool! I went back to the studio, grabbed a trash bag and harvested the apple cores and brought my new found booty back to the studio to shoot.

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Besides shooting ice cream cereal is probably next in line for complexity. In the world of packaging photography food products require a clean, simple and meticulous approach. A fast read and a quick to the point design is a must because the shopper has rows and rows of products competing for attention.

We recently shot a cereal-packaging project for “Peace” brand healthy cereals with graphic designer Randy Palmer.  I thought I’d share the process and the final outcome with you folks.

Here’s one of the shots:

Here are a few of the packages:

We had several shipping boxes full of product that was used to painstakingly go through and pick the best flakes and clusters:

Individual clusters were built into larger clusters using hot glue:

Each bowl was built on a foundation of Crisco that acted like a platform to keep the composition of flakes and clusters in place:

Once on set final adjustment to the contents were made to adjust for lighting and composition:

The final touch is adding white glue to the bowl in place of milk. Glue is heavier and whiter then milk and also doesn’t make the cereal soggy:

Finally, yours truly and designer Randy Palmer and the client and marketing folks:

Thanks goes out to Randy my trusty assistant Robert Humanski and the stylists Kim and Jill.

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I was in Santa Monica the last week of 2010 walking down the Promenade where every store you can think of resides. I walked into Restoration Hardware  just for the hell of it. As I entered I saw a silhouetted figure wearing a ball cap who looked vaguely familiar. I didn’t think much of it until I heard his voice. Holy crap that sounds like Arnold Rubinoff aka Mr. Rubinoof because that’s how you addressed teachers back in the late ’60’s. It was bizarre he hadn’t really changed  at all. He still had the same calm manner and wit  but now with a lot of gray hair and a goethe…the same old “Arnie.” We talked for a bit and exchanged all the basic information and made plans to get together when I returned to L.A. in two weeks.

We kept in touch via email and facebook and talked about his top ten students (I’m glad to be in that group) and made plans to meet January 14th at this great Delicatessen called Factors in Beverlywood, a suburb of L.A. Over cups of Matzo Ball soup we got caught up on our histories, photography and our philosophies of life. Arnold is still one of my mentors to this day along with Charlie Potts the head of the photography department at Art Center College of Design.

Mr. Rubinoff inspired his students to create thoughtful images and enjoy and embrace the technical side of the medium. I took every  photography class that was offered and I soon become his second hand flunky. Occasionally I would bum a ride home from him. While we were on the road he’d give me a personal assignment and expect it delivered back for a critique a.s.a.p. He saw my devotion to photography and suggested I apply to Art Center College of Design the same school he attended.

As time went on he got me involved with the school paper and the year book staff, which was very cool for a high school kid because I got to leave class early all the time to shoot school activities. Back in the day we used Speed Graphic cameras and 4×5 sheet film…try shooting football games with a camera like that! Anyway I could go on much longer but I don’t like reading long posts so I’m sure no one else does either.

Look up the word mentor in the dictionary and you’ll find a picture of Arnold Rubinoff. His big claim to fame is begin born the same year Kodachrome hit the streets. He’s very involved with photography in his retirement…like he tells me “I may be very busy but I still take an hour break every ten minutes.”

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