Veggies, Fruit, Grains, Supplements And Coffee

Here’s a couple of recent projects…all very healthy indeed! Images for Sprouts Farmer’s Market annual report and shots to introduce Vemma’s new healthy and tasty Verve coffee drink. Thanks to everyone who was involved and a special thanks goes out to these great clients.
The brain trust.

Photography is very messy.

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The Right Way To Eat Chocolate

The Wei Of Chocolate is a unique company that approaches the chocolate choice from a Zen and holistic approach…”Learn what you need to know to eat chocolate everyday, and have it be a path to health+wellness.” All of their products and flavor profiles are organic, vegan, fair trade coco and GMO-free. We were asked to do photography for their new website.

These are couple banner shots in the site layout.

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Stacks

Back to basics…light against dark, dark against light, form and the beauty of the object.

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Great Snacks

Here’s a compilation of images created for Pine Valley Foods, The Sphinx Date Ranch of Phoenix and Theresa’s Marshmellows Cookbook. From healthy date shakes to crunchy flavored pop-corn to the sweetness of a world of marshmellows…this is some of the work that has occupied the studio for the early part of the year…Happy March!

Butter and Maple Pancake flavorings.

Bacon and Cheese flavorings.

Pistachio Chocolate and Carmel Coffee Pecan flavors.

Key Lime and Ginger Bread flavors.

Cranberry Orange Walnut and Chili Lime Mango flavors.

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It’s Always Nice…

Driving around and rushing to get errands completed…I slow to make a right turn and out of the corner of my eye I see a giant sandwich…hmmm that looks tasty. What a shocker it is to see food shots I’ve done on the side panel of a truck…like a billboard on wheels.

It’s always nice to be surprised!

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One Camera One Lens

I was in Italy this past September. I’ve never been out of the country before other than a trip to Vancouver Canada or Nogales Mexico, which is not saying much! My work takes place in a dark 2000 square foot studio shooting things that don’t talk back…still life, food and product. I saw this European trip as an opportunity to shed the constrains I place on myself in my daily photographic routine. I decided to take one camera and one lens. My choice was the 50mm lens which best resembles our own visual view of the wold as seen through our eyes. I wanted to shoot the people, places and tables-scapes that I immediately responded to without any preconceived notions.

My approach to shooting people was to shoot mostly from the hip (literally) I didn’t want anyone knowing they were being photographed. This was very exciting because I never really knew what I was going to get, and that didn’t matter.  I let my intuition and understanding of the field of view of my lens guide me. After each day of shooting I would go back to the hotel and look at my files and enjoy the surprises.

I let everything I shot be quick, spontaneous and completely composed in the full frame of the viewfinder. I kept a promise to myself that I wouldn’t crop my way into a better picture…it must all be there in frame or forget it.

So here are some of the results…Enjoy!

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Tacos And Tequilla!

I think it’s great that Phoenix keeps adding unique restaurant venues with fresh menu ideas and ingredients. The Taco Guild is a perfect example of this movement towards the creation of the overall experience of dinning out.

We were contacted by the creative folks at the James Agency to do the food photography for the website. The restaurant is in a refurbished old church with a mid-century modern feel so it made perfect sense to style and shoot the food in a rustic and believable way. So lick your chops and enjoy some of the images and the way they were used on their site.

This how they fit into the template:

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