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Archive for the ‘food shots’ Category

The home of Edward Weston and the inspiration for many other photographers. These are the juxtapositions that attracted my eyes.

CARMEL BY THE SEA 3

CARMEL BY THE SEA 2

CARMEL BY THE SEA 5

CARMEL BY THE SEA 1

CARMEL BY THE SEA 4

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Driving around and rushing to get errands completed…I slow to make a right turn and out of the corner of my eye I see a giant sandwich…hmmm that looks tasty. What a shocker it is to see food shots I’ve done on the side panel of a truck…like a billboard on wheels.

It’s always nice to be surprised!

14-Foot_Trucks
18-Foot_Trucks
53-Foot_Semi
14-Foot_Trucks

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The best way to start a new year is with lots of brownies! We’ve been working with Fairytale Brownies for just about seven years and the covers are always a fun part of the project. Here are of couple of the covers that will grace this years mail boxes.

Untitled-1 copy
BROWNIE COVERS 2014_1

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There’s nothing like food for the holidays…when I say food I mean pancakes from scratch…Butter Milk pancakes. I really had my fill! I wish this was a scratch and sniff post!


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I got a whole new appreciation for Mexican cuisine while shooting 20 plus food images for Macayo’s menu and new web presence. The reason for my new found food joy is because we ate their food every day for lunch during are four day shoot. I never realized there was such a variety of food choices available. I always figured Mexican food was a once a month deal…now I could eat it every day! These are some of the shots from this project along with some behind the scenes snap shots.

This is the site design. It will be live by the first of March.

Behind the scenes.

Special thanks to my ace assistant Robert Humanski and the two styling twins Kim Krejca and Jill Flewellen.

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I was in Santa Monica the last week of 2010 walking down the Promenade where every store you can think of resides. I walked into Restoration Hardware  just for the hell of it. As I entered I saw a silhouetted figure wearing a ball cap who looked vaguely familiar. I didn’t think much of it until I heard his voice. Holy crap that sounds like Arnold Rubinoff aka Mr. Rubinoof because that’s how you addressed teachers back in the late ’60’s. It was bizarre he hadn’t really changed  at all. He still had the same calm manner and wit  but now with a lot of gray hair and a goethe…the same old “Arnie.” We talked for a bit and exchanged all the basic information and made plans to get together when I returned to L.A. in two weeks.

We kept in touch via email and facebook and talked about his top ten students (I’m glad to be in that group) and made plans to meet January 14th at this great Delicatessen called Factors in Beverlywood, a suburb of L.A. Over cups of Matzo Ball soup we got caught up on our histories, photography and our philosophies of life. Arnold is still one of my mentors to this day along with Charlie Potts the head of the photography department at Art Center College of Design.

Mr. Rubinoff inspired his students to create thoughtful images and enjoy and embrace the technical side of the medium. I took every  photography class that was offered and I soon become his second hand flunky. Occasionally I would bum a ride home from him. While we were on the road he’d give me a personal assignment and expect it delivered back for a critique a.s.a.p. He saw my devotion to photography and suggested I apply to Art Center College of Design the same school he attended.

As time went on he got me involved with the school paper and the year book staff, which was very cool for a high school kid because I got to leave class early all the time to shoot school activities. Back in the day we used Speed Graphic cameras and 4×5 sheet film…try shooting football games with a camera like that! Anyway I could go on much longer but I don’t like reading long posts so I’m sure no one else does either.

Look up the word mentor in the dictionary and you’ll find a picture of Arnold Rubinoff. His big claim to fame is begin born the same year Kodachrome hit the streets. He’s very involved with photography in his retirement…like he tells me “I may be very busy but I still take an hour break every ten minutes.”

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Wedding cakes are no longer the big rage… it’s cupcakes…wedding cupcakes of all different flavors and designs.   The art director from Arizona Bride magazine contacted me about shooting the main image for the article “How Sweet It Is” and we discussed the creative direction for the image. We decided to go with a white, bright and open feel with lots of sexy highlights on the frosting and good deep shadows. Each bakery that was in the story brought a variety of luscious cupcakes for us to choose from…what a joy we got to shoot our cupcakes and eat them too! Arizona Bride magazine is published out of Minneapolis MN. by Tiger Oak Media.

Thanks to foodstylist Kim Krejca and art director Janet Mclaughlin.

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