Archive for the ‘expert photographer’ Category

Driving around and rushing to get errands completed…I slow to make a right turn and out of the corner of my eye I see a giant sandwich…hmmm that looks tasty. What a shocker it is to see food shots I’ve done on the side panel of a truck…like a billboard on wheels.

It’s always nice to be surprised!


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I was in Italy this past September. I’ve never been out of the country before other than a trip to Vancouver Canada or Nogales Mexico, which is not saying much! My work takes place in a dark 2000 square foot studio shooting things that don’t talk back…still life, food and product. I saw this European trip as an opportunity to shed the constrains I place on myself in my daily photographic routine. I decided to take one camera and one lens. My choice was the 50mm lens which best resembles our own visual view of the wold as seen through our eyes. I wanted to shoot the people, places and tables-scapes that I immediately responded to without any preconceived notions.

My approach to shooting people was to shoot mostly from the hip (literally) I didn’t want anyone knowing they were being photographed. This was very exciting because I never really knew what I was going to get, and that didn’t matter.  I let my intuition and understanding of the field of view of my lens guide me. After each day of shooting I would go back to the hotel and look at my files and enjoy the surprises.

I let everything I shot be quick, spontaneous and completely composed in the full frame of the viewfinder. I kept a promise to myself that I wouldn’t crop my way into a better picture…it must all be there in frame or forget it.

So here are some of the results…Enjoy!




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We’ve been busy producing sandwich images for Bar-S Foods. They are in the process of updating their photography for collateral and advertising purposes. So, in the last couple of days we’ve had our fill of  ham, turkey, juicy hot dogs and of course the famous corn dog…it’s all quit tasty!

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There’s nothing like food for the holidays…when I say food I mean pancakes from scratch…Butter Milk pancakes. I really had my fill! I wish this was a scratch and sniff post!

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I got a whole new appreciation for Mexican cuisine while shooting 20 plus food images for Macayo’s menu and new web presence. The reason for my new found food joy is because we ate their food every day for lunch during are four day shoot. I never realized there was such a variety of food choices available. I always figured Mexican food was a once a month deal…now I could eat it every day! These are some of the shots from this project along with some behind the scenes snap shots.

This is the site design. It will be live by the first of March.

Behind the scenes.

Special thanks to my ace assistant Robert Humanski and the two styling twins Kim Krejca and Jill Flewellen.

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I was in Santa Monica the last week of 2010 walking down the Promenade where every store you can think of resides. I walked into Restoration Hardware  just for the hell of it. As I entered I saw a silhouetted figure wearing a ball cap who looked vaguely familiar. I didn’t think much of it until I heard his voice. Holy crap that sounds like Arnold Rubinoff aka Mr. Rubinoof because that’s how you addressed teachers back in the late ’60’s. It was bizarre he hadn’t really changed  at all. He still had the same calm manner and wit  but now with a lot of gray hair and a goethe…the same old “Arnie.” We talked for a bit and exchanged all the basic information and made plans to get together when I returned to L.A. in two weeks.

We kept in touch via email and facebook and talked about his top ten students (I’m glad to be in that group) and made plans to meet January 14th at this great Delicatessen called Factors in Beverlywood, a suburb of L.A. Over cups of Matzo Ball soup we got caught up on our histories, photography and our philosophies of life. Arnold is still one of my mentors to this day along with Charlie Potts the head of the photography department at Art Center College of Design.

Mr. Rubinoff inspired his students to create thoughtful images and enjoy and embrace the technical side of the medium. I took every  photography class that was offered and I soon become his second hand flunky. Occasionally I would bum a ride home from him. While we were on the road he’d give me a personal assignment and expect it delivered back for a critique a.s.a.p. He saw my devotion to photography and suggested I apply to Art Center College of Design the same school he attended.

As time went on he got me involved with the school paper and the year book staff, which was very cool for a high school kid because I got to leave class early all the time to shoot school activities. Back in the day we used Speed Graphic cameras and 4×5 sheet film…try shooting football games with a camera like that! Anyway I could go on much longer but I don’t like reading long posts so I’m sure no one else does either.

Look up the word mentor in the dictionary and you’ll find a picture of Arnold Rubinoff. His big claim to fame is begin born the same year Kodachrome hit the streets. He’s very involved with photography in his retirement…like he tells me “I may be very busy but I still take an hour break every ten minutes.”

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In December we had the opportunity to shoot some new sundae creations for our client Coldstone Creamery. Ice cream can be a real bear to shoot…You need lots of patience and a great food stylist. Each sundae is an orchestration of carefully placed drips, dabs and drops. Keeping texture in the whipped cream and sexy highlights in the toppings requires a ton of lighting finesse. I thoroughly rejoice in the crazy fun of creating these ice cream sculptures. I must say the stand ins were very tasty. Enjoy!

A special thanks to Kim and Jill the ice cream gurus and Rob Penney for his fine art direction.

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Still life photography brings with it endless possibilities. Whenever I can grab some time to shoot personal projects I seize the time to play and experiment. The studio is full of mundane everyday objects that have character and charm. Perfect stuff for still life fun. Since we shoot a lot of food why not grab all the tools from the kitchen and create.

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We’ve been shooting for Fairytale Brownies for several years and I must say the team we work with is outstanding. The story behind the company is equally outstanding. Eileen and David met in grade school, took a family recipe and created a great brand.

I get the most enjoyment in shooting still life and food photography, and this client allows us the freedom to explore ideas and approaches when we shoot the beauty shots for their catalogs.

The Set Up.

David Kravetz.

Sleepy Kari. Yours Truly.

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To know all things shiny! That’s what it takes to shoot for Ping, the premiere maker of fine golf clubs, bags and accessories. I’ve been shooting product and still life photography for Ping for ten years with Esser Design’s senior designer Kevin Sirois. Kevin has managed to make each of the catalogs fresh with new approaches each year. Over the years I’ve created a lighting scheme that requires little or no retouching. As you can imagine shooting a driver or a fairway wood is much like shooting the back of a spoon. The entire studio reflects in the club’s surface.

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