Besides shooting ice cream cereal is probably next in line for complexity. In the world of packaging photography food products require a clean, simple and meticulous approach. A fast read and a quick to the point design is a must because the shopper has rows and rows of products competing for attention.
We recently shot a cereal-packaging project for “Peace” brand healthy cereals with graphic designer Randy Palmer. I thought I’d share the process and the final outcome with you folks.
Here’s one of the shots:
Here are a few of the packages:
We had several shipping boxes full of product that was used to painstakingly go through and pick the best flakes and clusters:
Individual clusters were built into larger clusters using hot glue:
Each bowl was built on a foundation of Crisco that acted like a platform to keep the composition of flakes and clusters in place:
Once on set final adjustment to the contents were made to adjust for lighting and composition:
The final touch is adding white glue to the bowl in place of milk. Glue is heavier and whiter then milk and also doesn’t make the cereal soggy:
Finally, yours truly and designer Randy Palmer and the client and marketing folks:
Thanks goes out to Randy my trusty assistant Robert Humanski and the stylists Kim and Jill.
Rick,
Nice stuff and well art directed!
You have such handsome clients also.
Randy
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