Healthy Cereal

Besides shooting ice cream cereal is probably next in line for complexity. In the world of packaging photography food products require a clean, simple and meticulous approach. A fast read and a quick to the point design is a must because the shopper has rows and rows of products competing for attention.

We recently shot a cereal-packaging project for “Peace” brand healthy cereals with graphic designer Randy Palmer.  I thought I’d share the process and the final outcome with you folks.

Here’s one of the shots:

Here are a few of the packages:

We had several shipping boxes full of product that was used to painstakingly go through and pick the best flakes and clusters:

Individual clusters were built into larger clusters using hot glue:

Each bowl was built on a foundation of Crisco that acted like a platform to keep the composition of flakes and clusters in place:

Once on set final adjustment to the contents were made to adjust for lighting and composition:

The final touch is adding white glue to the bowl in place of milk. Glue is heavier and whiter then milk and also doesn’t make the cereal soggy:

Finally, yours truly and designer Randy Palmer and the client and marketing folks:

Thanks goes out to Randy my trusty assistant Robert Humanski and the stylists Kim and Jill.