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Archive for February, 2011

Amazing Story……

Here’s a video that tells a great story about a woman’s work that was discovered and basically “bought” out of hiding. The tens of thousands of negatives that were purchased for only hundreds of dollars represent the find of the century …check it out!

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Besides shooting ice cream cereal is probably next in line for complexity. In the world of packaging photography food products require a clean, simple and meticulous approach. A fast read and a quick to the point design is a must because the shopper has rows and rows of products competing for attention.

We recently shot a cereal-packaging project for “Peace” brand healthy cereals with graphic designer Randy Palmer.  I thought I’d share the process and the final outcome with you folks.

Here’s one of the shots:

Here are a few of the packages:

We had several shipping boxes full of product that was used to painstakingly go through and pick the best flakes and clusters:

Individual clusters were built into larger clusters using hot glue:

Each bowl was built on a foundation of Crisco that acted like a platform to keep the composition of flakes and clusters in place:

Once on set final adjustment to the contents were made to adjust for lighting and composition:

The final touch is adding white glue to the bowl in place of milk. Glue is heavier and whiter then milk and also doesn’t make the cereal soggy:

Finally, yours truly and designer Randy Palmer and the client and marketing folks:

Thanks goes out to Randy my trusty assistant Robert Humanski and the stylists Kim and Jill.

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I got a whole new appreciation for Mexican cuisine while shooting 20 plus food images for Macayo’s menu and new web presence. The reason for my new found food joy is because we ate their food every day for lunch during are four day shoot. I never realized there was such a variety of food choices available. I always figured Mexican food was a once a month deal…now I could eat it every day! These are some of the shots from this project along with some behind the scenes snap shots.

This is the site design. It will be live by the first of March.

Behind the scenes.

Special thanks to my ace assistant Robert Humanski and the two styling twins Kim Krejca and Jill Flewellen.

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